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๐๐๐๐จ๐ฆ๐ข๐ง๐ ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐๐ง๐ญ ๐ฐ๐ข๐ญ๐ก ๐ญ๐ก๐ ๐๐ฆ๐๐ซ๐ ๐ข๐ง๐ ๐๐ก๐ฎ๐ซ๐๐ก: ๐๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐๐ข๐ง๐ ๐ ๐๐จ๐ฏ๐๐ฆ๐๐ง๐ญ ๐๐ง๐ ๐๐ญ๐ฌ ๐๐ฆ๐ฉ๐ฅ๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ
79.000VND158.000VND× -
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๐๐๐๐๐ฌ ๐๐ก๐ข๐ฅ๐๐ก๐จ๐จ๐ ๐๐ฉ๐๐ง๐ ๐ฅ๐๐ฌ, ๐๐ข๐๐๐ฅ๐ฒ๐ฐ๐ข๐ง๐ค๐ฌ ๐๐ง๐ ๐๐ก๐ ๐๐ฅ๐ข๐ญ๐ก๐๐ซ๐จ๐ ๐๐ข๐: ๐๐ฉ๐๐ง๐ ๐ฅ๐๐ฌ, ๐๐ข๐๐๐ฅ๐ฒ๐ฐ๐ข๐ง๐ค๐ฌ ๐๐ง๐ ๐ญ๐ก๐ ๐๐ฅ๐ข๐ญ๐ก๐๐ซ๐จ๐ ๐๐ข๐
59.000VND59.000VND× -
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๐๐ก๐ ๐๐ข๐ฅ๐ฅ๐๐ซ๐ฌ ๐จ๐ ๐๐๐ซ๐๐ฎ๐ฅ๐๐ฌ
99.000VND99.000VND× -
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๐๐จ๐ฌ๐ญ-๐๐ซ๐ฎ๐ญ๐ก: ๐๐ก๐ฒ ๐๐ ๐๐๐ฏ๐ ๐๐๐๐๐ก๐๐ ๐๐๐๐ค ๐๐ฎ๐ฅ๐ฅ๐ฌ๐ก๐ข๐ญ ๐๐ง๐ ๐๐ก๐๐ญ ๐๐ ๐๐๐ง ๐๐จ ๐๐๐จ๐ฎ๐ญ ๐๐ญ
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Author: Evan Davis, 368 trang, bรฌa cแปฉng cรณ bรฌa รกo, tรฌnh trแบกng tแปt
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A Malcolm Gladwell-style social psychology/behavioural economics primer’ Evening Standard
Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting – from Trump and the Brexit debate to companies that tell us ‘your call is important to us’. How did we get to a place where bullshit is not just rife but apparently so effective that it’s become the communications strategy of our times?
This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this. It sets out the surprising logic which explains why bullshit is both pervasive and persistent. Why are company annual reports often nonsense? Why should you not trust estate agents? And above all, why has political campaigning become the art of stretching the truth? Drawing on behavioural science, economics, psychology and of course his knowledge of the media, Evan ends by providing readers with a tool-kit to handle the kinds of deceptions we encounter every day, and charts a route through the muddy waters of the post-truth age.
120.000VND










