✅Author: Richard Koch, 224 trang, bìa mềm, trầy mép bìa chi tiết xem hình
✅Showing operating managers how they can devise their own Business Unit Strategies quickly and effectively, without any help from the “clever clogs” at the center or in consultancies, this book demonstrates the power of strategy to raise profits, provides a DIY strategy fit for managers, distils strategic thinking since 1960, and provides a lively A-Z of strategy concepts, terms and techniques.