𝐓𝐡𝐞 𝐇𝐞𝐚𝐫𝐭 𝐨𝐟 𝐂𝐡𝐚𝐧𝐠𝐞: 𝐑𝐞𝐚𝐥-𝐋𝐢𝐟𝐞 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 𝐨𝐟 𝐇𝐨𝐰 𝐏𝐞𝐨𝐩𝐥𝐞 𝐂𝐡𝐚𝐧𝐠𝐞 𝐓𝐡𝐞𝐢𝐫 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬

✅Author: John P. Kotter &Dan S. Cohen, 224 trang, bìa cứng có bìa áo, tình trạng tốt
✅Moving beyond the process of change
Why is change so hard? Because in order to make any transformation successful, you must change more than just the structure and operations of an organizationyou need to change people’s behavior. And that is never easy.
The Heart of Change is your guide to helping people think and feel differently in order to meet your shared goals. According to bestselling author and renowned leadership expert John Kotter and coauthor Dan Cohen, this focus on connecting with people’s emotions is what will spark the behavior change and actions that lead to success. Now freshly designed, The Heart of Change is the engaging and essential complement to Kotter’s worldwide bestseller Leading Change.
Building off of Kotter’s revolutionary eight-step process, this book vividly illustrates how large-scale change can work. With real-life stories of people in organizations, the authors show how teams and individuals get motivated and activated to overcome obstacles to changeand produce spectacular results. Kotter and Cohen argue that change initiatives often fail because leaders rely too exclusively on data and analysis to get buy-in from their teams instead of creatively showing or doing something that appeals to their emotions and inspires them to spring into action. They call this the see-feel-change dynamic, and it is crucial for the success of any true organizational transformation.
Refreshingly clear and eminently practical, The Heart of Change is required reading for anyone facing the challenges inherent in leading change.