๐๐ง๐ฐ๐๐ซ๐: ๐๐จ๐ฐ ๐๐ญ๐๐ซ๐๐ฎ๐๐ค๐ฌ ๐ ๐จ๐ฎ๐ ๐ก๐ญ ๐๐จ๐ซ ๐๐ญ๐ฌ ๐๐ข๐๐ ๐ฐ๐ข๐ญ๐ก๐จ๐ฎ๐ญ ๐๐จ๐ฌ๐ข๐ง๐ ๐๐ญ๐ฌ ๐๐จ๐ฎ๐ฅ
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Author: Howard Schultz & Joanne Gordon, 368 trang, bรฌa mแปm, tรฌnh trแบกng tแปt
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In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company’s comeback and continued success.
In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, youโll get an inside look into Schultz’s central leadership philosophy: It’s not about winning, itโs about the right way to win.
Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
180.000VND