𝐆𝐫𝐨𝐮𝐧𝐝𝐬𝐰𝐞𝐥𝐥: 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐢𝐧 𝐚 𝐖𝐨𝐫𝐥𝐝 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐞𝐝 𝐛𝐲 𝐒𝐨𝐜𝐢𝐚𝐥 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬

Author: Charlene Li, 286 trang, bìa cứng có bìa áo, tình trạng tốt
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It’s an unstoppable groundswell that affects every industry — yet it’s still utterly foreign to most companies running things now.
When consumers you’ve never met are rating your company’s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.