𝐁𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐖𝐡𝐚𝐭 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐤𝐧𝐨𝐰, 𝐝𝐨 𝐚𝐧𝐝 𝐬𝐚𝐲

✅Author: Richard Hall, 352 trang, bìa mềm, tình trạng tốt
✅Marketing. Everyone knows its really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a brilliant marketer.
Brilliant Marketing answers key questions such as:
What is a brand? What is marketing and how is it changing? What is good, what is poor, what is brilliant?
How can I be creative enough to stand out? Creative like the Google logo. Creative like Cadburys Gorilla.
How do I write and manage a marketing plan?